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Scotty Brand Coleslaw and Potato Salad

scotty-brand-blogger-badge

Scotty Brand were kind enough to send us some of their newly available Scottish Coleslaw and Scottish Potato Salad.   We buy a lot of coleslaw as it’s just so much easier than making it, but I find many potato salads very vinegary and tend not to buy them.   Scotty Brand potato salad was actually quite creamy and oniony and went down pretty well with the kids.    I am trying to be good food wise so I had some sugar snap peas, runner beans and broccoli for my evening meal with a generous helping of both the potato salad and coleslaw.   It was actually pretty filling.

Coleslaw and Potato Salad 2

The pots are 300g and should be available in Asda now for £1.

Coleslaw and Potato Salad 4

Coleslaw and Potato Salad 3

Scotty Brand says

Scotty Brand Scottish Coleslaw

A blend of shredded cabbage, carrots and onions combined with our special mayonnaise for just the right mix of creamy, crunchy, tanginess.  The recipe has been used by the Adams for almost 20 years – it is creamier than many coleslaws.  The cabbage is cut by hand before the ingredients are combined together in small batches of exactly the right proportions in Craig’s shiny new preparation room.

Scotty Brand Scottish Potato Salad

A creamy combination of diced potatoes, salad onions and mayonnaise.  The potatoes are cooked in small batches and cut a little larger than most to allow you to savour the potato flavour and to give an improved texture.  Scotty Brand potato salad is an ideal accompaniment to a green salad or it is a luxurious side-dish for many main dishes.

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R.I.P Lady Thatcher

Downing Street S1

Driving along Union Street we were faced with board after board after board with the huge letters instilling fear into everyone who had taken out a mortgage in the last few years. Suburbs became festooned with placards stuck into grass, onto windows, and at the end of roads.

“For Sale”

As a young adult, the Thatcher years meant that the first home I bought rose so much in the cost of the badly advised endowment mortgage of the time that I had to sell it at a loss as I couldn’t keep up the payments on it AND afford to pay for heat, light and food too.

I became very anti the Thatcher Government politics of the time. The only thing they did controversially that I approved of was the poll tax which they bailed out on.

As a party, they decimated the working population, but let’s not kid ourselves that they did it alone. Or even worse, blame it all on one woman as the figurehead.

The ruling classes have claimed power again and again, and they all blame it on the party that’s gone before.

She’s been out of power for 20 years, but the other parties didn’t change what was started, although they’ve had 2 decades since to change our country and it’s economic direction.

It’s not her fault that the bankers messed up or that the government bailing them out left the small people as the biggest losers yet again. That’s all down to greed.

She’s a woman with a family and yes, her party made what I think was a mess, but we can’t take away the determination, the brain and the respect that the woman commanded.

I didn’t like her party politics, but blaming her for all the ills of the UK is just plain wrong. She’s passed on and no doubt left a massive gaping hole in her family.

As to the ceremonial funeral, if they plan to give that to all Prime Ministers, I’d find that easier to take. As it is I struggle with it, but the decision has been taken and I hope her day passes with as little malice as possible. We all make mistakes and perhaps it’s time for people to stop blaming her for everything that’s gone on in the UK for the last 30 years.

R.I.P Lady Thatcher. I wish you a peaceful day and hope your family are allowed to mourn without hated.

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Review: Physics Discovery Kit, Sent By Crafts 4 Kids

Crafts4kids kindly sent us a Physics Discover Kit from Thames and Kosmos.

Turbo-Dragster 1

The Physics Discovery kit is for ages 8+ and has 17 experiments in total where kids can learn physics by making fun models to use at home.  There are a whopping 14 models that can be built with the kit we were sent and kids can learn about Mechnaical Advantage for pulleys, blocks and tackles, kinetic energy by building a rubber band powered dragster, leverage, speed and much more.

The kids being kids, they were determined to start with the rubber band powered dragster.    We duly sat down and separated out all the pieces that we needed to get it done.   Eldest started off and began threading through wheels and then got stuck.  I had a look and I just couldn’t figure out how to do it.  I wasn’t sure if the instructions were how my pieces were in front of me, or if it was reversed like a photograph.

Turbo-Dragster 2

I have to say that we found it quite challenging, although fun.   I gave up and left the car to the man when he got time to help with it.   From the time he sat down until the time the car was completely finished, it took nearly 4 hours in total for that one model alone.  My kids being my kids refused to go back and start with any other model or experiment until the one they wanted was done.  They did pick one of the hardest ones to start with though.  We’ve not managed to explore the rest of the box yet and I suspect this kit is going to last us the rest of this year for things to do on miserable days / evenings.

We’ve had some discussions around throwing contests and how to work out the ball’s trajectory, but are yet to put it into practice.  Summer will help teach how that relates to gravity.

Physics Discovery Experiment Kit

Dad ended up taking over as it was a little too challenging for my kids, and even he had to scratch his chin many many times and he struggled with the small pictures.

His suggestions were for bigger photographs or more detailed instructions.

Turbo-Dragster 3

We also struggled with the 6 washers provided and that it said was needed, but the photo seemed to show 7.  We still managed to get it to work and if you loosen the paper that makes the car body, it goes faster.  I have a video of them making it but our Internet connection isn’t letting me upload it as it is a bigger file.

It’s a fab wee kit and most kids will need adults to help them with it.  It’s a good way to bond really as I doubt eldest and his dad have spent that much time alone together working on something all year.

I did manage to upload the wee video, so, see our dragster go…..

 

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A Visit to Ullapool, Scotland – And The Seaforth Restaurant Review

We took a day trip from the East Coast Scotland at Dornoch, over to the West Coast at Ullapool for a day trip.  It took a little longer than expected to get there given that the trip really included a fair hike across some nice high hills.  With a rather big 4 x 4, hills don’t bother us as we usually have a van on the back, so unfettered, we tottered over for a trip.

The windy and single track road for much of the way seemed quite long and fairly never ending when we started off, but we really did see some lovely scenery along the way.

Deer and Sheep seemed to be the order of the day, and freaked middler out as they ran towards the car when we stopped so that  I could get a picture.  Can you see the deer standing straight up on it’s back legs as it watches for goodness knows what.  It certainly didn’t seem bothered by the Scottish Mum family and our jaloppy.  We’re used to seeing some young deer out the back of our garden, but we never, ever see a big group of them.  There must have been about 30 in total

Deer 1

Deer 2

Sheep just wander onto the road as they graze at some spots without fences.  It is a road that needs a bit of wits about you to travel along.

Ullapool Sheep

The road seems to climb and climb and climb until it seems we are in the mountains, but reaching the other side at Ullapool doesn’t seem to come with a matching downward descent so I have no idea how the sea levels work out.  I really must look that up.

In Ullapool, we had a walk around, but we’re not really into shop browsing much.  It’s a fishing port so it was nice to see a working fish house in operation and well mannered seagulls (well the ones we saw were).

Ullapool Seagulls

It was quickly a bit tedious for the kids, so we headed into the closest easting place that we could find.  It turns out that it was a good choice.

The Seaforth 2

The Seaforth 1

The Seaforth is an award winning fish restaurant that serves great food, and given that it is right next door to a fish house, I was happy to give the fish dishes a try.   We chose to go informal and go to the bar.  My healthy happy hearts schedule would be happy with me.  There was a lovely open log fire, but with people right in front of it, I didn’t like to be as forward as ask them to shift over so I could get a piccie.

The man and I had the main fish, which is the smaller portion.  There is a bigger version of what we had to eat so I dread to think how big it actually was.

The Seaforth Adults Fish

The Seaforth 3

Middler had a childs portion of fish which was bigger than it looks on this plate.

The Seaforth Kids Chicken Fish

The other two had chicken fillets which they were happy to eat.  It looks like there are only 2 on this plate, but there were 3 in total.   They also got ice cream with their meals and a drink so kids meals were really good value.

The Seaforth Kids Chicken Fillets

Once we were done at The Seaforth, it was time to head back over to Dornoch and back through the pretty views.  It’s always amazing to me how it never takes as long to go home as it does to go somewhere new.

Ullapool Road Drive Snow Hills

Ullapool Road Drive

Ullapool Road Deer 3

Ullapool 2

Ullapool

 

 

 

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My Easter Week Holiday Camp Experience

Grannies Heilan Hame from Parkdean, near Dornoch, Scotland

Grannies Decking View 2

With images of gorgeous beaches, sunshine and fun holidays, Parkdeans Grannies Heilan Hame boasts an entertainment schedule that will keep the kids amused and happy for days on end.  We’ve been here before and I have mixed feelings about it, but for the sake of the kids, I psych myself up once a year or so for my personal hell which is the holiday camp.

In previous visits, we’ve either been in cheapie accommodation or taken our own van.  At this time of year, it’s usually been freeze in April in a cheap van, or keep warm in our own van but sacrifice on space.

This year, we splashed out.  Our own caravan hasn’t been dewinterised yet and I refused to go in the cheap freezing accommodation that we’ve experienced before.  It was miserable being cold for a whole week.  The cheaper caravans say gas fire in lounge and heaters in bedrooms, but in reality, if it’s snowing and cold, they don’t even take the edge off in the bedrooms.   Three years ago we went to Dornoch and were lucky enough to get the last heater in a hardware shop to top up the heat (it was really bad snow in April that year).  We didn’t go up for the next year.

I was a little worried as we popped off to stay in the most expensive caravan Parkdean were renting out.

The lounge was comfortable and the kitchen was about the size of the one in our last house, so that was all good.

Grannies Caravan 1

Grannies Caravan 2

On first impressions, I sighed a relief at the central heating in the van, the huge fridge freezer, the lovely clean smelling beds, sheets and pillows, a decking with patio and chairs and an unforgettable sea view.  Actually, it was more than a sea view as we were literally just a few feet away from the breaking waves when the tide was in.

Grannies Heilan Hame 3

Grannies Beach

When the tide was coming in, the sea was very close indeed.  Literally about 20 feet from the decking.

Grannies Beach Tide Coming In

Was the accommodation worth it?

To me, it was. I spent quite a while just watching the waves, the sea and I’d forgotten how much I used to take a sea view for granted when I was growing up.  Our first night was windy and snowy and I loved watching it over the waves while nice and toasty in the van. I’d have to say the view was my favourite thing of the whole week.  I grew up next to the sea and spent a fair while offshore, so the noise of the sea was calming and aided sleep for me, but it kept everyone else awake as they’d never experienced the roar.

Grannies Heilan Hame 1

The kids liked the arcades and I managed to avoid going to the entertainment for a few nights and just curled up in front of the view with a hot drink and my kindle app for company. That’s my idea of bliss.

Middler loved the Sid and Lizzie kids entertainment, but he seemed to be much more aware of the size difference between himself and the little ones bopping away on the dance floor. He wanted to join in with the little ones as that’s where he is emotionally but his growing awareness of his difference is becoming more obvious.   The evenings are what evenings are in entertainment centres.  A bit of singing, some wobbly sozzled folks, a bit of kids shows and some disco stuff in between visits to the arcade.  It’s not my cup of tea, but the kids love it.

The kids did enjoy running about and the arcades easily swallow more change in an evening than most people earn in a month, so they had to be rationed as an activity.

Being right on the beach, middler could potter among the rocks in front of us when the tide was out and be in complete safety.

We could watch him from the van and shout if he got too close to the water.  It was perfect.  He was a little overwhelmed with going down the steps on his own, and was back at the van every 5 – 10 minutes to make sure we were still watching him.

Littlest and elder spent much time playing footie at the goals behind the sales caravans and made friends with kids from Embo who walked through to use the park.

Eldest met a girl from his year at school and arranged a date for the first week home.  How they grow up so quickly I have no idea, but it didn’t stop him helping his brother and digging for hours in the sand.

We didn’t eat in the entertainment centre as we made food in the caravan most of the time unless we were out and about.   We did use the fast food place once, but it wasn’t terribly good.   I think we suffered on the eating out score this week, but the restaurant we visited in Ullapool more than made up for it as that was excellent.

I didn’t like the swimming pool last year as it was filthy (old photos on Instagram if anyone wants to see those) so we didn’t venture in this time round.  There were a fair few improvements to the bar and the entertainment centre looked in much better condition than it was last year.  There were some more things in the kids play area and the space for kids to play in around the vans and at the park and beaches knocks the socks off the space they have to run around in on the Nairn site.

The arrival sheet said that beds would be made up on arrival as a new service, but it wasn’t done.  I didn’t read that until after I had made the bedding up, so it was no bother really as I wasn’t aware they should have  been done.

The view and the placement of the van this year really made it worthwhile for me.  I’d have been happy to be there without the entertainment centre, but it did come at a hefty price of £499 for the week to get a caravan with double grazing, central heating and a great view.

Would I go back – maybe not next year as I’d like to do more of the West of Scotland next April, but yes, I would.  I’ve been spoiled view wise this time round.

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Review: St Duthus Hotel Restaurant, Tain, Scotland

While up visiting Dornoch and the local area, we decided to pop in for an evening meal at the St Duthus Hotel in Tain. If I had to rate the restaurant on effort, decor and friendliness of staff, it would be a five-star all round from the Scottish Mum family.

St Duthus Exterior

As it was, the food was incredibly disappointing. I don’t know if we chose the wrong dishes or whether we were just unlucky or too fussy.

St Duthus

Given the dishes are not that cheap, I expected more and had high hopes when we entered the lovely interior.  Two kids picked from the kids menu, while middler and grown ups went for the adults choice.

The kids dishes were a disappointment, and I’d have been willing to pay more for a better quality pizza.

Two kids chose the pizza option. One with smilies and one with chips.  The pizza seemed to be a cheap pizza with a dollop or two of cheese thrown on top and grilled.

St Duthus Kids Pizza

It was a disappointment as I make fresh dough for pennies.  Littlest wouldn’t even taste more than one tiny bite.

Middler chose sweet and sour chicken which was £8.90.  Not too expensive, but nothing to sniff at either.  He asked for half and half chips and rice. The chips and rice were nice. The chicken seemed to be the reconstituted chicken in breadcrumb stuff that you buy in frozen packs.  If it wasn’t, I apologise, but that’s what it seemed to be.

St Duthus Sw Sour Sauce

All his meal looked like was chicken nuggety things with a jar of sweet and sour sauce thrown on top.

St Duthus Sweet & Sour Chicken

On to the adults. For the soup, well, what can I say. It was just like my mother in law used to make, unfortunately.  It had no taste apart from the slightly burned caramelly taste that overcooked boiled vegetables tends to give off.  With lots of salt and pepper added, I managed to eat mine and hoped for more from my main course.  The bread roll was lovely though.

St Duthus Soup

For our main course, I can’t say I was disappointed as the gravy was lovely.  The vegetables were nice and the potatoes great although I suspect the roasties were pre-made or cooked from a frozen packet.  Either way, I was much more pleased with my plate than the sweet and sour chicken middler had.

St Duthus Roast Beef 1

St Duthus Roast Beef

When I ordered, I went for roast beef with all the trimmings and in hindsight, it was obvious why the waitress was surprised when I asked how the roast beef was cooked as I don’t like mine red in the middle. She said it doesn’t come like that, and by the point of eating, with the gravy, I actually found it quite tasty, but the roast beef seemed to be from a packet or a can and not an actual roast.

St Duthus Veges

Having to send back a more than half full plate of sweet and sour chicken from a boy who usually clears a plate and asks for more of anything tells its own tale.

I did mention about the cheap pizza with cheese thrown on top and they removed it from the bill and offered littlest something else to eat which he declined.

I loved the surroundings, the staff were fabulous and it should be a lovely little gold mine of a place. It’s a pity about what came across as mostly fast food processed offerings to me.  Maybe we ordered the wrong things, but it was a disappointing visit for us.

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Breadcrumbed Cod and Chips with Healthy Happy Hearts


HHH Logo

As discussed before, The Healthy Happy Hearts Campaign runs for a 6 weeks spell to introduce families into eating more fish, more regularly.   I agreed to be up to the challenge of eating two portions of fish a week with my family for 6 weeks.  Fish is the Dish sent us enough fish for the whole family to eat two portions of fish a week for 6 weeks.

For my second Healthy Happy Hearts post, I’ve chosen to tell you how to breadcrumb cod.  We were sent some lovely pieces by Delish Fish as part of the Healthy Happy Hearts Campaign being run on the Fish is the Dish website.

Breadcrumbing fish for cooking is something we do fairly frequently when fish comes our way.  It seems to taste better by using this method for white fish and helps kids with the fast food type appearance it has, while giving them good and healthy food that I know the ingredients of.

This is really simple to do and beats the shop bought versions hands down.

Give it a try, you won’t regret it.

Lesley Smith

Breadcrumbed Cod and Chips For A Homemade Fish Supper

Prep Time 15 minutes
Cook Time 10 minutes
Total Time 25 minutes
Servings: 4
Course: Lunch
Cuisine: Mains

Ingredients
  

  • 4 Cod Fillets
  • Breadcrumbs
  • Flour
  • 3 Beaten Eggs
  • Chips Frozen or fresh, cooked.
  • Lemon and Parsley Garnish
  • Rapeseed Oil Optional for shallow frying.

Method
 

  1. Place flour, beaten eggs and breadcrumbs into three separate dishes and lay them out.
  2. First the fish needs to be dried. The easiest way to do that is to roll it in the flour until it is dry or coated.
  3. Then dip it in the beaten egg until fully coated.
  4. Finally dip it into the breadcrumbs until the fish is fully covered with a thin coating.
  5. Shallow fry in a frying pan on moderate heat for a few minutes until cooked. I prefer to cook in rapeseed oil. You could oven bake on a moderate heat for 15 - 20 minutes, but we prefer the shallow fry for speed.
  6. Garnish and Serve with Chips

 

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Scottish Strawberry Cranachan (Cream Crowdie)

I hadn’t made cranachan for years, but a sleepover for a child who wanted something sweet brought this out as I had the ingredients for it.  I missed out the whisky on the kids portions, but perhaps I should have added it, as we might have got more sleep !!

It’s traditional, it’s Scottish and it’s quite sweet.  To reduce the sweetness, add more fruit and leave out the honey.  Some people prefer much less oatmeal in their cranachan.  Add it slowly until you have enough for you.

Lesley S Smith

Scottish Strawberry Cranachan (Cream Crowdie)

Prep Time 10 minutes
Cook Time 5 minutes
Total Time 15 minutes
Servings: 6
Course: Dessert

Ingredients
  

  • 250 g Oatmeal
  • 50 g Honey
  • 4 tablespoons Whisky
  • 1 pint Double or Whipped Cream
  • 500 g Strawberries

Method
 

  1. Toast the oatmeal in a frying pan until it reaches a nutty consistency. Leave to cool.
  2. Fold the oatmeal, half the strawberries (chopped up), honey and whisky into the cream.
  3. Fill serving dishes and finish with some fruit on top. You could use a lot more strawberries if you like your cranachan very fruity.

 

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Groupcall – School Messaging Systems 4 Missing Kids

A couple of weeks ago, a child of mine went to his first morning class and then disappeared.  The school office were notified and nearly two hours later, they sent me a text by Groupcall.  This child is struggling at school and finding it hard to get through some days.

Groupcall is the messaging system used up schools up here in Aberdeen.  There are about 2,500 schools using it in the UK and Europe, so it’s influence is growing.

It was co-funded by Sir Bob Geldof and essentially is for general and emergency communication between a school and its parents and provides solutions for education, public and private sectors.

Our local authority has now allowed Groupcall unlimited for all schools.

Groupcall

I wholly approve of increased communications between home and school, and I have had notifications of both good and bad behaviour in school, as well as new news items and reminders of special days at schools.

Essentially, it’s used to text parents snippets of news about the school, their children and any other communications parents want to send home.

The idea is to improve parental engagement and lower costs, but there really does need to be more local authority input into HOW these messaging systems are used.

It’s a good thing used properly, but it should NEVER take the place of the person to person telephone call in some situations in my opinion.

What about when it goes wrong?

  1. What about a school using it as a way to send a message to a parent or guardian that a child is missing?
  2. What about the parents who don’t even get that text, and don’t find out their child was missing for hours until another parent contacts them?
  3. What about the parents who are bombarded with so many texts that they just begin to ignore them?

The arguments

I’ve listened to the arguments of improving parent / school contact, but I don’t believe that if a child is missing, a parent should be told by groupcall text only.

I’ve been told by my local secondary school here in Aberdeen that it is local authority procedure to report a child missing from school by text.

Yes, I know a text suits some people and not others, and strangely, males seem to be happier with the chance of a text than women, but I am one major techy nerd and I think Groupcall alone just doesn’t cut the mustard in notifying parents.

I have also been told that as the kids who were missing from school weren’t usually skivers, that they hadn’t been flagged up as a problem when they went missing.  I’d have thought the opposite should have applied, but that’s just my parenting expectations it seems.

Some people said they’d be happier with a text.  Well whatddya know, your kid is missing for hours, but don’t worry, it can wait until your next tea break.

If a child is missing and it’s not usual behaviour – it’s an EMERGENCY in my opinion.

Shame on the schools devolving their duty of care to kids by delegating it to a text that may or may not arrive.

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Roasted Stuffed Peppers with ONION, MUSHROOM AND CHEDDAR CHEESE, SERVED WITH QUAILS EGGS AND SALAD

Filling peppers is a very cheap and tasty way to fill bellies.  There is no limit to the amount of combinations that can be filled and roasted.  Add some lovely side salad and eggs, and the plate looks lovely.

Lesley Smith

Roasted Stuffed Peppers – Onion, Mushroom and Cheddar Cheese, Served with Quails Eggs and Salad

4 from 1 vote
Prep Time 15 minutes
Cook Time 20 minutes
Total Time 35 minutes
Servings: 6
Course: Mains, Starter

Ingredients
  

  • 6 Whole Peppers Red, Green or Yellow (can be mixed)
  • 500 g Mushrooms Chopped
  • 2 Large Onions Chopped
  • 250 g Cheese Grated
  • 12 Quails Eggs
  • Salad
  • Salt & Pepper
  • 3 tablespoons Olive Oil

Method
 

  1. Put your oven on to pre-heat at approximately 180 C.
  2. Slice the top of your peppers and put it to one side. I had to take slivers off the bottom of mine to make them stand up, otherwise they just toppled over. If you buy your peppers loose, you can look for the perfect peppers to do this with. Hollow out the peppers and remove the seeds.
  3. Fill the peppers with grated cheese, pop the lids back on and place them on a baking tray. Sprinkle salt and pepper over the top, and drizzle olive oil over the top of the peppers.

  4. Bake in the oven for approximately 20 minutes, or until the peppers are soft.
  5. Lightly fry the mushrooms and onions in a frying pan and put the Quails eggs on to boil. 4 minutes in boiling water only.
  6. When the peppers are cooked, place them on a bed of lettuce or salad leaves. Take off the top and fill with the onions and mushrooms, add sliced quails eggs and serve.

How to cook quail eggs.

Stuffed Peppers2

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Review: Lego Star Wars – The Empire Strikes Out

Thanks to Twentieth Century Fox for this Special Edition review copy of Lego Star Wars -The Empire Strikes Out. 

Darth Vader LEGO® mini figure unleashes the dark side around London and its landmarks inspired by the DVD, LEGO® Star Wars™The Empire Strikes Out. (OUT now to buy)

Child Group Shot i-jgKtWF7-L

Darth Vader has certainly been getting around London recently, but he also managed a sneak up to Aberdeen for the Scottish Mum household.

Littlest was most happy with the lego minfigure on the front of the review box, and has been very patient waiting for the time that it could be opened and let him finally get his hands on the exclusive and collectible Darth Vader LEGO minifigure for his own Lego Collection.

5670601000_3PA_jpgLR

It’s a 21-minute special feature with familiar territory and a completely new story for the LEGO Star Wars characters.

All the favourite characters are there and this story is actually good for us adults to watch too.  I’ve often found myself engrossed with the kids and some LEGO products.

HOLD ON TO YOUR BRICKS….FOR AN ALL-NEW ANIMATED ADVENTURE!

Your favourite characters are back to save the galaxy in LEGO® Star Wars®: The Empire Strikes Out™. The heroes of the Rebel Alliance including heroic Luke Skywalker, swaggering Han Solo and steadfast Princess Leia have no time to celebrate their victory over the Empire as a new Imperial threat arises. But as Jedi-in training Luke embarks on this next mission, he discovers that his celebrity status as a “Death-Star-Blower-Upper” can be a double-edged lightsaber when he’s constantly mobbed by crazed fans. So much for secret missions! Meanwhile, Darth Vader and Darth Maul are locked in a hilarious “Sith-ling” rivalry as they compete for the Emperor’s approval. It’s an action-packed comic adventure that’s out of this world!

What did the kids think?

“Mental, it’s brill.”

“Can we watch it again at bedtime?”  (success any time)

Mini Darth at Big Ben

Lego Star Wars DVD Launch, London, Britain - 14 Mar 2013

 TM & © 2013 Lucasfilm Ltd/Lego, The Lego Logo, the Brick and Knob Configurations, the Minifigures are trademarks of The Lego Group. ©2005-2013 The Lego Group. All Rights Reserved.

Find other posts about lego here:
Building Bonds: How lego brings Families together.

 

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Facebook Fears

Facebook

“It’s where we talk to our families, isn’t it?”

Yes, and no.

Although Facebook is one of the most popular social networks in the world, to use it effectively as a business requires a little bit of time and investment in a Facebook business page to stand out from the crowd.  The benefit of a page is that there are no other users posts to trawl through to get to your favourite followers or customers.

What you do have to do, is make sure that your information is going to be interesting and relevant to the people reading it, or they may very well “unlike” your page again and disappear from view forever.

Facebook does take a little hard work and planning, but the biggest problem we face with it, is information overload.

While we’d all love to sit and chat over a cup of tea and a coffee, and find out about Auntie Jeannie, business needs to use the time spent on Facebook wisely.

Using it wisely really means factoring in some time in the day where you can really spend some quality time deciding how you are going to approach Facebook, and how it fits into your marketing plan.

It’s pointless sitting and spending 4 hours a day talking on Facebook, to people from London and further afield if you sell socks on a market stall in Aberdeen City Centre and don’t plan to ever go online.    That’s an extreme example for sure, but unless you want to get to the end of the day with no pennies in your pocket but plenty of gossip under your belt, you get the gist of the idea.

There are success stories galore on Facebook.

  • The Pampered Chef has built themselves a very nice reputation with nearly 450,000 likes.
  • Appliances Online with over 300,000 likes, holds competitions, giveaways and very popular web camera chats with customers.
  • As a store, Toys R Us are a favourite dislike of mine due to a bad customer service experience, but they can’t be faulted on their use of Facebook, with nearly 3 million fans, regular interaction, competition, and even with it’s own blogging circle of parents who repeatedly advertise their company through blogging about their toys as Toyologists.
While we’d all like to end up as Richard Bransonesque successful, small start-ups can’t be guaranteed that kind of success, but we can begin to think about where our target markets are and how we can reach them.  If that includes Facebook, then planning our approach would be a good place to start.

Facebook is the one social media that I just can’t seem to find much time for.  I have a blog account and I have a personal account that really only has close family and adoption contacts on it.  I’d love to find the time to do more on it, but if the time fairies could send me some extra seconds in a day, I’d be forever grateful.