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Scottish Mum

Blogger Aberdeen, Blogger Scotland, Health and Lifestyle Blogger Aberdeen, Lesley Smith Blogger, Aberdeen

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Blogger Tips and Reviews

Facebook Fears

Facebook

“It’s where we talk to our families, isn’t it?”

Yes, and no.

Although Facebook is one of the most popular social networks in the world, to use it effectively as a business requires a little bit of time and investment in a Facebook business page to stand out from the crowd.  The benefit of a page is that there are no other users posts to trawl through to get to your favourite followers or customers.

What you do have to do, is make sure that your information is going to be interesting and relevant to the people reading it, or they may very well “unlike” your page again and disappear from view forever.

Facebook does take a little hard work and planning, but the biggest problem we face with it, is information overload.

While we’d all love to sit and chat over a cup of tea and a coffee, and find out about Auntie Jeannie, business needs to use the time spent on Facebook wisely.

Using it wisely really means factoring in some time in the day where you can really spend some quality time deciding how you are going to approach Facebook, and how it fits into your marketing plan.

It’s pointless sitting and spending 4 hours a day talking on Facebook, to people from London and further afield if you sell socks on a market stall in Aberdeen City Centre and don’t plan to ever go online.    That’s an extreme example for sure, but unless you want to get to the end of the day with no pennies in your pocket but plenty of gossip under your belt, you get the gist of the idea.

There are success stories galore on Facebook.

  • The Pampered Chef has built themselves a very nice reputation with nearly 450,000 likes.
  • Appliances Online with over 300,000 likes, holds competitions, giveaways and very popular web camera chats with customers.
  • As a store, Toys R Us are a favourite dislike of mine due to a bad customer service experience, but they can’t be faulted on their use of Facebook, with nearly 3 million fans, regular interaction, competition, and even with it’s own blogging circle of parents who repeatedly advertise their company through blogging about their toys as Toyologists.
While we’d all like to end up as Richard Bransonesque successful, small start-ups can’t be guaranteed that kind of success, but we can begin to think about where our target markets are and how we can reach them.  If that includes Facebook, then planning our approach would be a good place to start.

Facebook is the one social media that I just can’t seem to find much time for.  I have a blog account and I have a personal account that really only has close family and adoption contacts on it.  I’d love to find the time to do more on it, but if the time fairies could send me some extra seconds in a day, I’d be forever grateful.

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2 Comments

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Comments

  1. Lisa @ Foodandmotherhood says

    June 24, 2013 at 11:09 pm

    Good sound advice, i just need a business!

    Reply
    • Scottish Mum says

      June 24, 2013 at 11:28 pm

      I need something different now.

      Reply

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This website contains affiliate links and banner adverts, mainly labelled advertisement.

Opinions are always my own and are not brand influenced. Links to brands are not guaranteed, & are at my discretion.

Posts which are commissioned by/in collaboration with brands, supported by brands, or reviews, will be labelled as such.

A wee note, and I am so sorry I have to add this to my website.

I sincerely thank the huge amount of readers that show up weekly to read my wee blog, and this note doesn’t apply to the majority of you.

I’m not perfect, and this website is free to browse, read, and use my recipes.  It’s a personal website, not a big business.  Sometimes I make mistakes.  If you find one, I’d like you to let me know so I can fix it, but please don’t call me names.

Also, please don’t use my photographs anywhere else, as I have taken most of them myself.  With some photographs, I’ve paid to be able to use them or been given the right to use them by their owners.

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